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Hometown Values Coupon Magazine, Advertising - Direct Mail, Lake Stevens, WA

How to Save Money for Free and Avoid Debt – Quick

April 27, 2014

Saving money is a big deal. Such a big deal that people spend money to save money! They sign up for better store cards, buy special promo deals, and purchase the platinum memberships. Of course, sometimes these are investments do pay themselves off.But wouldn’t saving money for free be so much better?The following ... more

Local Restaurant Coupons – Dining in Style for Les

April 27, 2014

There are countries in the world that excel in the art of fine dining.  Delicious cuisine is taken to a whole new level in places like the Ritz Carlton in Berlin, Sparks Steak House in New York, or London’s Plaza Athenee. We hear tell of $300 one plate menu’s, six- ... more

5 Traits of a Successful Print Media Campaign

April 27, 2014

Thinking of starting a print media marketing campaign? At Hometown Values we know that print media is far from dead, and instead, remains a powerful and vital tool for successful marketing. In fact, according to a Pitney Bowes Survey, 76% of small businesses state that their ideal marketing strategy utilizes both printed and ... more

Direct Mail Works

1. Direct Mail Works

  • Reach more customers at a LOWER COST than other means.
  • MEASURE the results of every mailing by TRACKING the inquiries or coupons.

2. Direct Mail Can Help Any Kind of Business Grow

  • Clearly convey your message to potential customers in a TARGETED AREA.
  • Bring TRAFFIC to your store, find clients for your service, and get a buzz for a new product.
  • You even make your existing customers more LOYAL.

3. Mail Often

  • Professional marketers say all advertising programs need time to build MOMENTUM.
  • So mail regularly and MAIL OFTEN. We just make it AFFORDABLE!
  • The more you mail, the more TOP OF MIND you become.

4. Response is All About the Offer

  • A quality discount, or better yet FREE offer will always bring the best RESULTS!
  • Make sure the offer has an expiration date. It's proven that people respond better if there is a limit.
  • Emphasize Benefits, Not Features.
  • Benefits are how the product or service improves your life. The 5-horsepower engine in a snow blower is a feature. Enough horsepower to blow 10 inches of snow from 35 feet of sidewalk in 15 minutes is a benefit.
  • What are your important, valuable benefits? Let us know, we'll make it stand out in your ad design and help it become known by your customers.