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Hometown Values Coupon Magazine, Advertising - Direct Mail, Lake Stevens, WA

How to Save Money for Free and Avoid Debt – Quick

April 27, 2014

Saving money is a big deal. Such a big deal that people spend money to save money! They sign up for better store cards, buy special promo deals, and purchase the platinum memberships. Of course, sometimes these are investments do pay themselves off.But wouldn’t saving money for free be so much better?The following ... more

Local Restaurant Coupons – Dining in Style for Les

April 27, 2014

There are countries in the world that excel in the art of fine dining.  Delicious cuisine is taken to a whole new level in places like the Ritz Carlton in Berlin, Sparks Steak House in New York, or London’s Plaza Athenee. We hear tell of $300 one plate menu’s, six- ... more

5 Traits of a Successful Print Media Campaign

April 27, 2014

Thinking of starting a print media marketing campaign? At Hometown Values we know that print media is far from dead, and instead, remains a powerful and vital tool for successful marketing. In fact, according to a Pitney Bowes Survey, 76% of small businesses state that their ideal marketing strategy utilizes both printed and ... more

Coupon Use Hits Record Highs

As cash-crunched consumers hunt for bargains, companies hope coupons will build loyalty after the recession is over.

 

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After nearly two decades in decline, the coupon is back.

Thanks to the recession, in 2009 consumers used coupons at a faster clip than they did the year before – the first increase in coupon redemption in 17 years, says a new study by Inmar Inc., a company that processes coupon transactions. Businesses issued 367 billion coupons last year and buyers redeemed 3.3 billion, a 27 percent increase from 2008's 2.6 billion – and the highest usage since Inmar began tracking trends in 1988.

Online coupon access increased 92 percent (Google searches for "printable coupons" and "online printable coupons" more than doubled) and redemption of those Internet deals leaped up 360 percent, although the Internet accounts for only a snippet – 1.5 percent – of all coupons redeemed. Thinking of an online blue light special? Inmar's study suggests 1 in 5 people who receive your Internet coupon will cash in. (How do they measure such a thing? A formula involving page views and the number of times the page is printed.)

Traditional newspaper inserts are still prime territory for bargain hunters – 89 percent of coupons are distributed that way, and the paper vouchers account for more than half of those redeemed at the checkout counter. But digital discounts – often offered through an ever-increasing crop of companies devoted to mobile coupon aggregation – may help you lure new customers. A third of users signed up to one such aggregator, Cellfire, say they've never used a paper coupon, according to Brent Dusing, the company's chief executive. Who's using Cellfire? Sixty percent are women, and the biggest age group is 25 to 34-year-olds. Sixteen percent of users are older than 45.

The Inmar study suggests companies still see the humble coupon – paper or otherwise – as the way to consumers' hearts.