How to Save Money for Free and Avoid Debt – Quick
April 27, 2014
Saving money is a big deal. Such a big deal that people spend money to save money! They sign up for better store cards, buy special promo deals, and purchase the platinum memberships. Of course, sometimes these are investments do pay themselves off.But wouldn’t saving money for free be so much better?The following ... more
Local Restaurant Coupons – Dining in Style for Les
April 27, 2014
There are countries in the world that excel in the art of fine dining. Delicious cuisine is taken to a whole new level in places like the Ritz Carlton in Berlin, Sparks Steak House in New York, or London’s Plaza Athenee. We hear tell of $300 one plate menu’s, six- ... more
5 Traits of a Successful Print Media Campaign
April 27, 2014
Thinking of starting a print media marketing campaign? At Hometown Values we know that print media is far from dead, and instead, remains a powerful and vital tool for successful marketing. In fact, according to a Pitney Bowes Survey, 76% of small businesses state that their ideal marketing strategy utilizes both printed and ... more
Q: How much does it cost to advertise in Hometown Values?
Q: What does the price include?
A: Includes all costs associated with printing, bindery, magazine production, postage, mail make-ready and freight costs. It’s a turn-key operation: you call us and we do the rest, including professional graphic design of your ad to make your sales message look good.
We also offer merchants digital marketing products to complement their print exposure. Ask about getting your ad placed on our Main Website (MyHometownValues.com), Mobile Website, iPhone App or Android App to build more awareness and reach. Annual print customers receive a reduced monthly price for these digital marketing products. Ask your Area Publisher for pricing information.
Q: Do I need to contract for the year?
A: No.You can choose to take the magazine for a “test drive” with a two ad trial. However, if you choose to keep a quarterly presence (4X a year), you are rewarded with a sizeable discount.
Q: How often does Hometown Values Coupon Magazine mail out?
A: We mail each zone four times a year.
Half of our mailing zones mail one month and the other mailing zones mail the opposite month. This staggered mailing allows merchants to run an ad in their primary trade zone and also, if they choose, in other neighboring markets on the opposite month. This provides monthly exposure of your business in different markets and aids cash flow as payments are due on different months.
Q: What is Art Deadline?
A: This is the date we set to have all artwork signed off.Although our talented graphics team is capable of building a new ad past that deadline we work to avoid rush jobs to better service our clients. To avoid rushing the process, please contact your local Hometown Values Area Publisher prior to the Art Deadline date to reserve space and craft your ad.
Q: What type of return can I expect from my investment?
A: That’s a tough question to answer as it varies from business to business.Of course a buy one get one free dinner is going to out produce a roof cleaning ad. However, the roof cleaning ad is a much higher ticket and carries better margins. Consider this question: What is the value of a yearly customer to your business? Easy to figure out: take your average ticket and multiply by frequency of use (twice a month or once every 5 years?) and divide by the ad investment. This will give you the number of new customers needed to break even. In addition, when you get a new customer do you generally keep them? What is that happy word of mouth advertising worth to your business?
Q: Will you help build an effective ad?
A: Yes. We have extensive experience in building effective direct response ads - it’s all we do! We’ll help you determine a strong offer and craft an eye-catching ad that best promotes your business image and makes the cash register ring. Keep in mind, the best way you can “stack the deck” to improve results/ROI is to run a good offer. Consumers want value, not some low value offer that would not create action. Consider the back-end repeat business and the annual value of a new customer before you determine your offer. If you average ticket is $50 and a customer frequents your business monthly that customer is worth $600 in annual value. Knowing this, bait your hook with a good offer so you can help more customers try your company, knowing some will become regulars. Also, consider the importance of repeat exposure as not every consumer is in the market for your product or service at the time of the first mailing. On-purpose marketing demands consistent, repetitive exposure to influence consumers buying decisions.