How much does it cost to advertise in Hometown Values?
Ads start at $295 for 15,000 homes….which is under $.02 (2 cents) per household.
 

What does the price include?
Includes all costs associated with printing, binding, postage and other production costs.  In essence, it’s a turn-key operation, you call us and we do the rest for you. Hometown Values is the easy, one-stop shop marketing experience.  All print ads are posted on the website at no additional charge, allowing you sales message to be viewed by consumers in neighboring towns.  All new ad builds have a one time $49 production fee.
 

Do I need to contract for the year?
No. You can choose to take the magazine for a “test drive” with a two ad trial.  However, if you choose to keep a quarterly presence (4X a year), you are rewarded with a sizeable discount and may qualify for the Buy 3 Ads Get the 4th Mailing Free promotion. This saves you 25% off list price. See FREE Mailing offer.
 

How often does Hometown Values Coupon Magazine mail out?
We mail each zone four times a year…..every 90 days. We have two mail cycles, Cycle A and Cycle B (see Mailing Schedule at left). Half of our mailing zones mail one month and the other mailing zones mail the opposite month.  This staggered mailing allows merchants to run an ad in their primary trade zone and also, if they choose, in other neighboring markets on the opposite month. This provides monthly exposure of your business in different markets and aids cash flow as payments are due on different months.
 

What is Art Deadline?
This is the date we set to have all artwork signed off. Although our talented graphics team is capable of building a new ad past that deadline we work to avoid rush jobs to better service our clients. To avoid rushing the process, please contact your local Hometown Values Area Publisher prior to the Art Deadline date to reserve space and craft your ad.
 

What type of return can I expect from my investment?
That’s a tough question to answer as it varies from business to business. Of course a buy one get one free dinner is going to out produce a roof cleaning ad. However, the roof cleaning ad is a much higher ticket and carries better margins. Consider this question: What is the value of a yearly customer to your business?  Easy to figure out: take your average ticket and multiply by frequency of use (twice a month or once every 5 years?) and divide by the ad investment. This will give you the number of new customers needed to break even. In addition, when you get a new customer do you generally keep them?  What is that happy word of mouth advertising worth to your business?
 

Will my representative help me build an effective ad?
Yes. With a combined 30+ years of direct mail advertising experience, Hometown Values Area Publishers are trained to craft eye catching ads that best promote your business image and make the cash register ring. Keep in mind, the best way you can “stack the deck” to improve your results is to run a good offer. Consumers want value….not some low value offer so consider the value of the “back end” or repeat business once you attract a new customer to your business.